How to Effectively Train Your Telesales Team for Improved Performance

Develop a Training Programme:

The first step in training your telesales team is to develop a training programme that includes the necessary skills needed for success. This should include the fundamentals of telesales such as planning, call structure and etiquette, dealing with objections, and effective follow-up strategies. It should also include customer service, communication and relationship-building skills, and product knowledge.

Provide Ongoing Support:

Once the initial training programme is complete, it’s important to provide ongoing support and feedback in order to ensure the learning is being embedded and that the team can adapt and grow as new challenges arise. This is done by conducting regular one-to-one meetings and coaching sessions with each team member where current performance can be evaluated and areas of improvement can be identified and addressed.

Create a Positive Environment:

Finally, creating a positive environment for your team members is essential for success. As the American Psychologist and author of Emotional Intelligence, Daniel Goleman said “Positive work environments outperform negative work environments.” This means recognising individual contributions in order to motivate them to continue performing at a high level. Additionally, make sure your team feels trusted and valued. Finally, invest in ongoing training and coaching.

Final words:

Training your telesales team doesn’t have to be an overwhelming task if you take it one step at a time. Developing a comprehensive training programme that covers all aspects of telesales; providing ongoing support; and creating a positive environment in which everyone feels valued will increase business revenue and improve customer retention.

If you need help coaching your sales team please email gary@garymorgan.coach or call 020 8337 5937

Find out more about my Telsales training here