Stickability: The importance of consistency

“It’s not what you do, it’s how many times you do it”  In my role as a  personal growth coach, I see so many people try something once without success and then quitting. In January, gyms are often packed with lots of new faces but, come February, it is the usual faces still there as the new starters no doubt already quit.

Author: Gary Morgan

I see it with people that want to lose weight: they watch what they eat, count all the calories, so on and so forth. It seems that, as soon as they realise the full extent of the task that is in front of them, they quit. I see it in people that want to live what they believe is their life’s purpose only to give up when the going gets tough.

What is Stickability?

Stickability is the ability to stick to a goal or task regardless of the difficulty. People who possess the quality of stickability achieve goals such as finding their life’s purpose, personal development, weight loss, getting fit, etc.

Purpose and Stickability

Individuals that are living their life’s purpose have the ability to do small things on a consistent basis; for example, they will go to the gym 3 or 4 times a week for 30 minutes, whereas those that don’t have stickability may go to the gym once for 2 hours, wake up in the morning aching, and never go back again because of the pain. When you have stickability and purpose you know that if you stick at something, you will eventually get results. You don’t necessarily know when, but you know that you will.

Don’t let others put you off

Are you one of those people that look at others and wonder how they live their life’s purpose and have stickability? Does it make you doubt yourself and even your purpose? If you answered ‘yes’ to any of these questions then be patient and give yourself time. The truth is you just haven’t learned how to yet.

Below are just three of the many ways that I use to help my personal growth coaching clients learn stickability:

  1. Identify a compelling goal – This needs to be a goal that, when you see yourself reaching it, it really excites you. It needs to be so compelling that you will stick to it even when you have setbacks.
  2. Read self-development books – Reading books is a great way to develop oneself whilst at the same time learning stickability. Some of the books that I suggest you read are ‘Man’s search for meaning’ by Viktor Frankl, ‘Feel the fear and do it anyway’ by Susan Jeffers, ‘You are badass’ by Jan Sincero, ‘The miracle morning’ by Hal Elrod,  and ‘The power of now’ by Eckhart Tolle.
  3. Accountability – Use my four step approach to accountability. First choose a self-development book that interests you. Second commit to reading a minimum of a page of the book per day. Third choose an accountability partner. Finally, four once a week send your accountability partner a brief review of what you have learned and more importantly what you have applied

Individuals that apply the above soon learn that “It’s not what you do, it’s how often you do it”.

If you would like my help in developing your stickability  then please call me on 020 8337 5937 or email

Thank you for taking the time to read my article.

I look forward to hearing from you!


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