In my role as a Sales and Leadership Coach I work with all types of businesses. It does not matter whether they are large or small, sole traders or corporates, they all have one thing in common: the customer cycle.
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I am sure that you would agree with me when I say that telemarketing activities such as telephone selling and cold calling have in the eyes of the public, developed bad reputations. I have worked with hundreds of telesales executives and whilst some have been exceptional, the majority are pushy individuals that fail to listen to the prospect or client and often read verbatim from a script.
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Are your sales teams missing out on sales opportunities? Are your customer service teams missing out on up-sell or cross-sell opportunities Are you feeling frustrated and wondering why this is happening? If you answered yes to any of the above, then you are not alone. I see this happening more often than you might think. Unfortunately, no business can afford for their teams to miss sales opportunities. Whether that is prospect selling, cross selling, or even up-sell opportunities.
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Are your salespeople underestimating the power of asking ‘open-ended’ questions? Do they sound like they are interrogating potential or existing clients? Many business leaders and sales managers know what they ‘want’ their salespeople to sound like when they are on the phone to a prospective or existing client, but don’t always know ‘how’ to help them. With this in mind, I have shared some examples below of open questions that your salespeople can adapt to help them have more conversations rather than interrogations.
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I work with many sales teams that use cold calling to generate leads and much needed revenue. If your sales team is avoiding making cold calls or are not getting the results that you were hoping for, then please continue reading as I have shared some of the ways that could make them more effective.
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Before we explore how to get the most from your business networking, it’s important to reflect on your mindset. Many professionals attend networking events or join groups with high expectations but lack a clear strategy or an understanding of how to achieve meaningful results. Successful networking involves more than just showing up; it requires attending with purpose, consistency, and a genuine interest in others. When you view networking as a long-term investment rather than a one-time opportunity, you’ll begin to build real connections, generate referrals, and experience business growth over time.
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Do either of the following two scenarios sound familiar to you? 1) You receive an answerphone message from a prospect or former client that is interested in the products or services that you are offering. They leave both their telephone number and an email for you to contact them. 2) You receive an email or a web enquiry form from a prospect or former client that is interested in the products or services that you offer. They leave their telephone number and an email for you to contact them.
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I know how busy you are, so when I put my newsletter together each month, I ensure it’s concise, practical, and worth your time. Consider it a quick dose of inspiration and actionable ideas you can implement right away.
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