Improve sales confidence with these 5 simple tips

What is sales confidence?

Sales confidence is the ability to act with integrity, whilst convincing the client that your solution is the answer to their problem. It’s about speaking assertively and enthusiastically that turns prospects into clients.

Here are 5 tips that will help you to sell with confidence:

Prepare! 

Whether you are selling over the phone, video conferencing, or face to face make sure you prepare. You don’t need a script but note key selling points, potential objections, and planned responses for better preparation. Finally, prepare your mindset by listening to a motivational podcast or song.

Practice and get feedback

There is an old saying “practice makes perfect”. Well, my swimming coach constantly reminds me that it needs to be the right practice otherwise you are just going to get really good and something bad.

If you want to get more confident at selling then you need to practice but make sure you get feedback from a colleague or your manager. You want to practice and focus on the most important parts of your pitch and to improve you need to get feedback.

Improve your communication skills

Two of the most important skills when it comes to selling with confidence are questioning and listening.

If you get these two right not only will your confidence increase, but your sales conversions will too. To improve in this area write down some of the questions you plan to ask during the sales discussion. Make sure your questions are framed in such a way that it encourages an open conversation rather than an interrogation.

Once you ask your well-framed questions you need to listen to the answers. By the way, I mean ‘listen to understand’ not just ‘listen to reply’.

Practice asking questions and listening when you’re talking to friends and family as this will sharpen your skill when it comes to selling.

Move your body

It has often been said that “a healthy body leads to a healthy mind” and research also seems to back this up. We know that maintaining a level of physical fitness and a balanced diet will prove beneficial to our physical and mental health.

A healthy body boosts sales performance by providing energy for demanding tasks and supporting a healthy mind to manage stress.

Just to be clear when I say exercise, I don’t mean you have to join a gym or start running. Sure, you might choose to do either of those but going for a walk has many proven benefits. I have many clients who take time out of their day to go for a walk to help keep their sales skills sharp.

Please don’t get too hung up on how fast you walk or how far you walk. The key is consistency!

Keep an achievement tracker

Have you ever ended a day, week, or month thinking, “I didn’t accomplish what I planned to achieve?”

If this is you then start keeping an achievement tracker. Here’s how it works:

• Either set up a folder on your computer or use a notepad.
• At the end of the day record all of the things that you achieved. If you have received positive emails from managers, colleagues or clients keep these on record. Remember, this is about building your confidence so include personal achievements too like going for a walk.
• At the end of each week choose your 3 biggest achievements and record these on a separate page or document.

• At month’s end, review your top 12 biggest achievements, take time to celebrate, and reflect on your success.

Final Words

Building sales confidence doesn’t have to be overwhelming. By applying these five simple tips, you can strengthen your mindset, sharpen your skills, and approach every sales opportunity with greater assurance.

Confidence is a powerful tool in the sales world, it not only boosts your performance but also fosters trust and credibility with your clients.

Start small, stay consistent, and watch your confidence grow along with your success.

If you would like my help building confidence and increasing your sales conversions please call me on 020 8337 5937 or send an email to gary@garymorgan.coach

Find out about my sales training here

P.S. Did you know that I have a podcast? Subscribe and listen to Your Path to Purpose here.