In sales, keeping clients is just as important, if not more so, than finding new ones. However, many sales professionals spend most of their time chasing fresh leads while neglecting the goldmine in front of them: their current client base. If you want to grow sustainable revenue, it’s time to focus on how to improve client retention and boost upselling in sales, not with cheap promotions and gimmicks, but with trust, timing, and emotional intelligence.
Retaining clients and increasing their value through upselling isn’t about using aggressive tactics or forcing additional products or services. It’s about building trust, knowing when to act, and truly understanding your client’s perspective. When I’m out on the road coaching account managers during their client visits, I consistently observe that those who take time to connect, listen, and lead with curiosity consistently unlock new opportunities. When guided by emotional intelligence and integrity, upselling becomes an act of service rather than a form of sales pressure.
Read moreLet me just say it: email is many sales reps’ comfort zone. It’s tidy, low-pressure, and gives a sense of control. But if you’re in sales—and I mean real, results-driven, relationship-building sales—you need to stop emailing and start picking up the phone. Telephone conversations build trust, uncover objections, and move opportunities forward in ways email simply can’t. It’s time to break free from your inbox and embrace the power of the phone. In this article, Sales Tip: Ditch Email—Calls Close More Sales, you’ll learn why calls consistently outperform emails in sales, how top reps use the phone to build trust and close faster, and why training your team to master phone conversations is the key to consistent results.
Read moreFollowing up is a critical part of the sales process, yet it is also one of the most delicate. On the one hand, you want to stay top-of-mind with your prospects; on the other, you don’t want to come across as overly aggressive or annoying. Striking the right balance requires strategy, empathy, and tact.
In this blog article, I share how you can follow up effectively while maintaining a positive, professional impression.
Read moreWhen it comes to business negotiations, many focus solely on price but competing on cost alone can undermine the true worth of your product or service. The most successful businesses know that real value goes beyond the price tag. It’s about quality, long-term benefits, and the unique advantages you bring to the table. By shifting the conversation from cost to value, you can differentiate yourself, build stronger partnerships, and secure more profitable deals. In this blog article, I share 4 ways to negotiate the value of your product or service, not just the cost.
Read moreIn the ever-changing world of sales, learning how to use the buyer’s journey to close more deals faster is absolutely critical to sales success.
At the heart of this understanding lies the buyer’s journey a framework that outlines the path your potential customers take, from identifying a problem to making a purchase. By aligning your sales strategies with this journey, you can reduce friction, build trust, and guide buyers to faster decisions.
Read moreBuilding rapport with prospects is a critical skill for anyone in sales, business development, or client-facing roles. Rapport lays the foundation for trust, connection, and a mutually beneficial relationship, making it easier to address your prospects’ needs and offer solutions they value. But in today’s fast-paced world, you don’t always have the luxury of time to build relationships gradually. In this blog, I share how to build rapport quickly with prospects.
Read moreIt’s too expensive? Email me some information. I don’t have time right now. These are just a few of the many objections preventing you from selling to existing and potential customers. You can do a lot to prevent and overcome objections from occurring in the first place. In this article, I share 5 Types of objections Salespeople face and how to respond successfully.
Read moreSales are not just about presenting a product or service; it is about understanding human behaviour, building trust, and creating genuine connections. Successful sales conversations leverage psychological principles to foster a relationship that leads to mutually beneficial outcomes. In this blog article, I share the Psychology behind successful sales conversations that drive successful sales interactions.
Read moreIn the competitive sales world, facts and figures alone rarely close deals. While data is essential, storytelling captures attention, evokes emotion, and drives action. Mastering the art of storytelling in sales can transform your pitch from a transactional exchange into a memorable experience that resonates with your prospects and compels them to say “yes.”
In this blog post, I share the art of storytelling in sales and how they can create a deeper emotional connection with prospects and close more deals.
Read moreQualifying leads is vital in sales, saving time, boosting efficiency, and increasing the likelihood of successfully closing deals. Focusing on prospects matching your ideal customer profile and showing genuine interest optimises sales efforts and improves results. This blog shares strategies to help you qualify leads effectively, ensuring your time focuses on the most promising opportunities.
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