Tag: Customer Service Mistakes

The 4Ps of Customer Service Every Business Needs to Master

Author: Gary Morgan   |   Date: 14th October 2025
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Exceptional customer service doesn’t happen by chance; it’s built on clear principles, consistent habits, and a culture of care. Over the years, I’ve seen the difference between teams that serve customers and those that genuinely connect with them. The best don’t just follow scripts or processes; they live by a set of principles that shape every interaction. I call these the 4Ps of Customer Service: Purpose, Presence, Proactivity, and Personalisation.

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5 Customer Service Challenges and How to Overcome Them

Author: Gary Morgan   |   Date: 23rd September 2025
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Delivering excellent customer service is no longer optional; it’s a competitive necessity. In today’s fast-moving marketplace, customers have higher expectations, less patience, and more choice than ever before. That’s why this blog on 5 Customer Service Challenges and How to Overcome Them will give you practical insight into the common pitfalls teams face, along with proven strategies to overcome them.

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9 Customer Service Mistakes That Could Be Hurting Your Business

Author: Gary Morgan   |   Date: 30th July 2025
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Every business aims to provide excellent service; however, even with the best intentions, small mistakes can quietly damage trust, drive customers away, and damage your reputation. In this blog post, “9 Customer Service Mistakes That Could Be Hurting Your Business,” we’ll examine the common missteps that often go unnoticed but significantly impact customer loyalty, brand integrity, and long-term growth.

Often, the warning signs aren’t loud. Customers don’t always voice their complaints; instead, they simply stop returning.

Here are nine customer service mistakes that might be negatively affecting your business more than you realise, along with practical ways to turn them into strengths:

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