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Tag: sales training
ROI of Sales Training: The Hidden Payoff Most Leaders Overlook
When most directors consider the return on investment (ROI) of sales training, they typically focus on the obvious metrics: increased sales, higher revenue, and improved conversion rates. While these factors are important, the true ROI of sales training often lies in less obvious outcomes, benefits that go beyond what is reflected in a spreadsheet. This ROI involves developing a confident and resilient sales team that not only closes deals but also builds long-term customer loyalty, reduces costly turnover, and enhances the overall business culture. Ultimately, this is where the real value of sales training lies.
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How To Improve Sales Conversations Using Powerful Questioning Techniques
When sales performance isn’t where you want it to be, it’s rarely about effort alone. Most salespeople put in a lot of hard work, but without the right approach, their results often fall short of expectations. One of the most effective ways to change this is by learning how to improve sales conversations using powerful questioning techniques. By shifting the focus from talking to asking, salespeople can uncover genuine needs, build stronger trust, and ultimately improve conversions.
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Have You Got Salespeople Confident Enough to Pick Up The Phone?
Have you got salespeople confident enough to pick up the phone? For many leaders, this is the real test of a sales team’s effectiveness. It’s easy to hide behind emails, LinkedIn messages, or clever marketing funnels, but real sales growth still comes down to the ability to have a live, authentic conversation.
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Is your sales team structure holding you back?
When results aren’t where they should be, many leaders look at their people first: are they motivated enough, skilled enough, hungry enough? But often, it’s not the salespeople at all. The real question is: Is your sales team structure holding you back? The way your team is set up could be limiting growth, creating inefficiencies, and costing you deals you should be winning.
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Your Sales Script Is Killing Your Results
In “Your Sales Script Is Killing Your Results,” I’m calling out the real reason many sales teams are behind on targets: they’re following rigid scripts instead of leading genuine conversations. Sales scripts are one of the fastest ways to lose trust, kill rapport, and make both your prospects and existing clients feel spoken at, not listened to.
The truth is, Sales Scripts don’t sell; People Do. And if you want better results, you need your salespeople to move from following a script to leading conversations.
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Transactional Selling Is No Longer Enough
Transactional Selling Is No Longer Enough, and if your team is still relying on pitch-heavy, product-first conversations, you’re likely leaving trust, opportunity, and revenue on the table.
What do I mean by transactional selling?
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How To Improve Client Retention and Boost Upselling in Sales
In sales, keeping clients is just as important, if not more so, than finding new ones. However, many sales professionals spend most of their time chasing fresh leads while neglecting the goldmine in front of them: their current client base. If you want to grow sustainable revenue, it’s time to focus on how to improve client retention and boost upselling in sales, not with cheap promotions and gimmicks, but with trust, timing, and emotional intelligence.
Retaining clients and increasing their value through upselling isn’t about using aggressive tactics or forcing additional products or services. It’s about building trust, knowing when to act, and truly understanding your client’s perspective. When I’m out on the road coaching account managers during their client visits, I consistently observe that those who take time to connect, listen, and lead with curiosity consistently unlock new opportunities. When guided by emotional intelligence and integrity, upselling becomes an act of service rather than a form of sales pressure.
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How to Follow Up Without Feeling Pushy
Following up is a critical part of the sales process, yet it is also one of the most delicate. On the one hand, you want to stay top-of-mind with your prospects; on the other, you don’t want to come across as overly aggressive or annoying. Striking the right balance requires strategy, empathy, and tact.
In this blog article, I share how you can follow up effectively while maintaining a positive, professional impression.
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Negotiate the Value of Your Product or Service, Not Just the Cost
When it comes to business negotiations, many focus solely on price but competing on cost alone can undermine the true worth of your product or service. The most successful businesses know that real value goes beyond the price tag. It’s about quality, long-term benefits, and the unique advantages you bring to the table. By shifting the conversation from cost to value, you can differentiate yourself, build stronger partnerships, and secure more profitable deals. In this blog article, I share 4 ways to negotiate the value of your product or service, not just the cost.
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How to Use the Buyer’s Journey to Close More Deals Faster
In the ever-changing world of sales, learning how to use the buyer’s journey to close more deals faster is absolutely critical to sales success.
At the heart of this understanding lies the buyer’s journey a framework that outlines the path your potential customers take, from identifying a problem to making a purchase. By aligning your sales strategies with this journey, you can reduce friction, build trust, and guide buyers to faster decisions.
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