Stop avoiding difficult conversations about budget, fit, and challenges, and I don’t just mean in theory. I’m talking about the conversations your salespeople are struggling to have with prospects and existing clients. Too often, leaders just like you see deals stall or opportunities slip away, and the root cause isn’t lack of effort; it’s avoidance. Your team might be reluctant to discuss budget constraints, assess fit, or address challenges directly, and this hesitation is costing both revenue and confidence.
Read moreWhen most directors consider the return on investment (ROI) of sales training, they typically focus on the obvious metrics: increased sales, higher revenue, and improved conversion rates. While these factors are important, the true ROI of sales training often lies in less obvious outcomes, benefits that go beyond what is reflected in a spreadsheet. This ROI involves developing a confident and resilient sales team that not only closes deals but also builds long-term customer loyalty, reduces costly turnover, and enhances the overall business culture. Ultimately, this is where the real value of sales training lies.
Read moreWhen sales performance isn’t where you want it to be, it’s rarely about effort alone. Most salespeople put in a lot of hard work, but without the right approach, their results often fall short of expectations. One of the most effective ways to change this is by learning how to improve sales conversations using powerful questioning techniques. By shifting the focus from talking to asking, salespeople can uncover genuine needs, build stronger trust, and ultimately improve conversions.
Read moreHave you got salespeople confident enough to pick up the phone? For many leaders, this is the real test of a sales team’s effectiveness. It’s easy to hide behind emails, LinkedIn messages, or clever marketing funnels, but real sales growth still comes down to the ability to have a live, authentic conversation.
Read moreWhen results aren’t where they should be, many leaders look at their people first: are they motivated enough, skilled enough, hungry enough? But often, it’s not the salespeople at all. The real question is: Is your sales team structure holding you back? The way your team is set up could be limiting growth, creating inefficiencies, and costing you deals you should be winning.
Read moreIn “Your Sales Script Is Killing Your Results,” I’m calling out the real reason many sales teams are behind on targets: they’re following rigid scripts instead of leading genuine conversations. Sales scripts are one of the fastest ways to lose trust, kill rapport, and make both your prospects and existing clients feel spoken at, not listened to.
The truth is, Sales Scripts don’t sell; People Do. And if you want better results, you need your salespeople to move from following a script to leading conversations.
Read moreTransactional Selling Is No Longer Enough, and if your team is still relying on pitch-heavy, product-first conversations, you’re likely leaving trust, opportunity, and revenue on the table.
What do I mean by transactional selling?
Read moreLet me just say it: email is many sales reps’ comfort zone. It’s tidy, low-pressure, and gives a sense of control. But if you’re in sales—and I mean real, results-driven, relationship-building sales—you need to stop emailing and start picking up the phone. Telephone conversations build trust, uncover objections, and move opportunities forward in ways email simply can’t. It’s time to break free from your inbox and embrace the power of the phone. In this article, Sales Tip: Ditch Email—Calls Close More Sales, you’ll learn why calls consistently outperform emails in sales, how top reps use the phone to build trust and close faster, and why training your team to master phone conversations is the key to consistent results.
Read moreWhen it comes to business negotiations, many focus solely on price but competing on cost alone can undermine the true worth of your product or service. The most successful businesses know that real value goes beyond the price tag. It’s about quality, long-term benefits, and the unique advantages you bring to the table. By shifting the conversation from cost to value, you can differentiate yourself, build stronger partnerships, and secure more profitable deals. In this blog article, I share 4 ways to negotiate the value of your product or service, not just the cost.
Read moreIt’s too expensive? Email me some information. I don’t have time right now. These are just a few of the many objections preventing you from selling to existing and potential customers. You can do a lot to prevent and overcome objections from occurring in the first place. In this article, I share 5 Types of objections Salespeople face and how to respond successfully.
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