Tag: client retention

How To Improve Client Retention and Boost Upselling in Sales

Author: Gary Morgan   |   Date: 15th July 2025
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In sales, keeping clients is just as important, if not more so, than finding new ones. However, many sales professionals spend most of their time chasing fresh leads while neglecting the goldmine in front of them: their current client base. If you want to grow sustainable revenue, it’s time to focus on how to improve client retention and boost upselling in sales, not with cheap promotions and gimmicks, but with trust, timing, and emotional intelligence.

Retaining clients and increasing their value through upselling isn’t about using aggressive tactics or forcing additional products or services. It’s about building trust, knowing when to act, and truly understanding your client’s perspective. When I’m out on the road coaching account managers during their client visits, I consistently observe that those who take time to connect, listen, and lead with curiosity consistently unlock new opportunities. When guided by emotional intelligence and integrity, upselling becomes an act of service rather than a form of sales pressure.

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The importance of communication in customer service – 5 Listening Techniques

Author: Gary Morgan   |   Date: 31st March 2021
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If sales are the heartbeat of a business, then customer service is the rhythm of the heartbeat that keeps sales coursing through the business. Communication is really important if you want to offer excellent customer service. But what is communication? Today I will be exploring 5 listening techniques designed to help you to provide excellent customer service.

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