Tag: Telephone Techniques Training

ROI of Sales Training: The Hidden Payoff Most Leaders Overlook

Author: Gary Morgan   |   Date: 8th September 2025
Tags: , , , , , , , , , ,

When most directors consider the return on investment (ROI) of sales training, they typically focus on the obvious metrics: increased sales, higher revenue, and improved conversion rates. While these factors are important, the true ROI of sales training often lies in less obvious outcomes, benefits that go beyond what is reflected in a spreadsheet. This ROI involves developing a confident and resilient sales team that not only closes deals but also builds long-term customer loyalty, reduces costly turnover, and enhances the overall business culture. Ultimately, this is where the real value of sales training lies.

Read more

How To Improve Sales Conversations Using Powerful Questioning Techniques

Author: Gary Morgan   |   Date: 2nd September 2025
Tags: , , , , , , , , ,

When sales performance isn’t where you want it to be, it’s rarely about effort alone. Most salespeople put in a lot of hard work, but without the right approach, their results often fall short of expectations. One of the most effective ways to change this is by learning how to improve sales conversations using powerful questioning techniques. By shifting the focus from talking to asking, salespeople can uncover genuine needs, build stronger trust, and ultimately improve conversions.

Read more

Have You Got Salespeople Confident Enough to Pick Up The Phone?

Author: Gary Morgan   |   Date: 27th August 2025
Tags: , , , , , , , , ,

Have you got salespeople confident enough to pick up the phone? For many leaders, this is the real test of a sales team’s effectiveness. It’s easy to hide behind emails, LinkedIn messages, or clever marketing funnels, but real sales growth still comes down to the ability to have a live, authentic conversation.

Read more

Is your sales team structure holding you back?

Author: Gary Morgan   |   Date: 20th August 2025
Tags: , , , , , , , , ,

When results aren’t where they should be, many leaders look at their people first: are they motivated enough, skilled enough, hungry enough? But often, it’s not the salespeople at all. The real question is: Is your sales team structure holding you back? The way your team is set up could be limiting growth, creating inefficiencies, and costing you deals you should be winning.

Read more

Your Sales Script Is Killing Your Results

Author: Gary Morgan   |   Date: 13th August 2025
Tags: , , , , , , , , ,

In “Your Sales Script Is Killing Your Results,” I’m calling out the real reason many sales teams are behind on targets: they’re following rigid scripts instead of leading genuine conversations. Sales scripts are one of the fastest ways to lose trust, kill rapport, and make both your prospects and existing clients feel spoken at, not listened to.

The truth is, Sales Scripts don’t sell; People Do. And if you want better results, you need your salespeople to move from following a script to leading conversations.

Read more